All posts in Marketing / Usability

How Is Facebook Advertising Performing Against Search?

We’ve been testing the performance of Facebook advertising on our Facebook optimisation platform, and how it performs against search for a test sample of brand clients. We did this by running two simultaneous campaigns across search and Facebook for each …

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A Question of Money-back Guarantees and Marketing Your Online Products

Over the last 12 months, I’ve continued to shift some of my own online business activities to producing products to sell on my blogs (I wrote

How To Create A Brilliant Online Press Centre

There are a surprising amount of ‘basics’ that I think are key components of any online press centre. Some of my points aren’t going to apply to all companies,


How to Use LinkedIn for Your Web Design Business

Maybe you’re already one of the 85 million users on LinkedIn, or perhaps you’re just getting started. Regardless of where you fall on


Setting Up A Kick Ass Re-Marketing Campaign in Google AdWords

If you have ever felt a banner is following you around the internet, then there is a good chance it probably is! Thanks to Google, re-marketing


Twitter for Brands: 6 Winning Strategies to Learn From

Twitter can sometimes create a dilemma for brands. It’s a medium that focuses on people, so how should brand accounts work? Should you let your users


Solving Contact Page Confusion

If an organization’s goal is for people to inquire, then its website’s contact page is among its most critical assets. No matter what the organization promotes, the contact


Anatomy Of A Perfect Landing Page

Although there is no exact formula to making a perfect landing page, there are some common rules of thumb to increase your chances of making a


Improve Website Design & Increase Conversions

Website conversion rate is a key marker of your site’s success. Apart from other statistic data, conversion shows the actual numbers of visitors who not only

Landing Page Optimization Tips: Find Out What Increases Sales And Conversions

Last week I offered free conversion rate optimization advice on a popular forum (known as Hacker News). Within a single day I got 50+ requests

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